Work Experience

Digital Marketing Manager – Village Hotels (2022-Present)

  • Full content management of brand website
  • Leading and executing key digital messaging for seasonal and promotional campaign activity
  • Managing key digital agency relationships
  • Managing in-house Digital Marketing team consisting of Social Media Executive and CRM Executive
  • Development of digital reporting via Data Studio, delivering weekly performance metrics to key stakeholders
  • Taking ownership of key Google properties such as Google Tag Manager and GA4

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Click Consult 2.0 logo grey 2013-01Account Director – Click Consult (2021-2022)

• Ownership of Click Consult’s highest priority clients.
• Implementing staff training and development plans.
• Support to broader Account Management team.
• Leading up recruitment process of new Account Managers into the business.
• Development of Account Management infrastructure and client allocation.

Click Consult 2.0 logo grey 2013-01Key Account Manager – Click Consult (2017-2021)

• Ensuring the full management, growth and retention of client portfolio.
• Developing and maintaining effective client relationships.
• Reviewing account performance regularly to ensure client’s objectives are being met.
• Providing analytical insights that help inform overall marketing strategy.
• Creating monthly, weekly and daily reporting functions via Google Data Studio, Microsoft Excel or Google Sheets.
• Facilitating and owning internal and external client meetings on a weekly basis.
• Creating contracts, marketing proposals and literature where required to grow performance.

Click Consult 2.0 logo grey 2013-01Account Manager – Click Consult (2015-2017)

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webrevolveSearch Marketing Executive – Webrevolve (2012-2015)

  • Search Marketing role managing a broad client portfolio; located both in the UK and US.
  • Developing bespoke SEO Strategies.
  • Keyword Research & Meta implementation.
  • Undertaking natural and ethical link building activities.
  • Technical website reviews and problem solving.
  • Google Analytics insights gathering and reporting.
  • Developing sales and audit-based documents for US client wins.
  • Launching and managing Paid Search Campaigns via Google Ads.

webrevolveSEO Copywriter – Webrevolve (2012)

  • Role involving creating SEO-friendly copy for a wide variety of clients across a number of sectors.
  • Content developed was purpose built for both on-page and off-page strategies – helping to drive performance improvements.

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Co-Founder & Editor – Clean Sheets All Round (2010-2012)

  • Former Editor and Co-Founder of Clean Sheets All Round.
  • A website dedicated to football rumours, gossip and debate.
  • Successfully monetised website; recruiting and managing a team of writers.
  • Over 1 million page views in a single month.

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snackAssistant Web Developer – Snack Media (2011-2012)

  • Constructing and distributing a weekly newsletter using email marketing platform.
  • Working as part of the web development team; managing a portfolio of football websites. Logo and image design.
  • Assisting with implementation of new websites in Snack portfolio using WordPress and associated plugins.

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bwin_40f6a0c78816bd9c39b2f33aa845f504Betting Content Writer – Bwin (2011)

  • Successful applicant of recruitment drive in August 2011 for football betting writers by bwin.
  • Content was produced based on a brief of creating enticing and favourable copy towards the odds of the outcomes involving UK football matches.

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press-association-sport-logo-primaryFootball Match Reporter – Press Association (2010)

  • Towards the end of 2010, a weekend position was secured at the Press Association to write football match reports.
  • Among the reports produced, two of the write-ups featured in the Sunday Mirror newspaper.
  • At the end of the initial session, I was recruited as part of a covering team.

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dsBig Brother Reporter – Digital Spy

  • Working as part of a writing team that covered the Channel 4 programme Big Brother.
  • Reporters were required to observe live feed and write-up interesting and relevant stories that could be published to the Digital Spy website.

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Emergency News Content Writer (2009)

  • Taken on the payroll after successful spell during university work placement.
  • Researching and writing daily editorial updates for the ES News site.
  • Sourcing and editing appropriate images for the site.
  • Interviewing members of the public for ‘vox pops’ to feature on the ‘State of Britain’ section of the website.
  • Calling third party organisations to gather content for the website (press releases / statements / statistics etc).

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match_magazine_logoContent Writer – MATCH! Magazine (2009)

  • Two week work experience role with MATCH! Football Magazine.
  • Learning and adjusting to a different style of written work, specifically aimed at a younger age bracket.
  • Applying new style to written responses to public feedback in publication.
  • Writing and updating content for MATCH! website.
  • Independent research for future additions of magazine.