Hello and welcome to my website.
This is the online resume and personal website of Matthew John Wood.
My key expertise lies in Search Marketing. I have worked in this field for over nine years, developing a strong skillset in SEO, Paid Search (PPC), Paid Social and CRO channels.
My experience of building and growing websites dates back longer than that. I started working on independent projects around 2005. This foundation of knowledge led to scaling up a website from nothing to 1 million page views a month.
Away from building, marketing and creating content, I enjoy an active lifestyle that involves keeping fit in the gym, playing football, walking and cycling.
Liverpool Fan Forum Project
Created a Liverpool FC fans forum website on phpBB and developed a community of over 2,000 members.
Small Business Website Development & Marketing Project
Built a website for a small business via WordPress customised template and optimised from the ground up to start generating leads for the business.
MATCH! Magazine Content Writer
Work experience role with MATCH! Football Magazine.
Emergency Services News Copywriter
Researching and writing daily editorial updates for the ES News site.
Digital Spy Big Brother Reporter
Working as part of a writing team that covered the Channel 4 programme Big Brother.
Co-Founder & Editor - Football News Website Project
Created website dedicated to football rumours, gossip and debate; leading to over 1 million page views in a single month.
Press Association Football Match Reporter
A weekend position secured at the Press Association to write football match reports.
Bwin Betting Content Writer
Content produced based on a brief of creating enticing and favourable copy towards the odds of the outcomes involving UK football matches.
Assistant Web Developer
Working as part of the web development team; managing a portfolio of football websites.
Role involving creating SEO-friendly copy for a wide variety of clients across a number of sectors.
Search Marketing Executive
Search Marketing role managing a broad client portfolio; located both in the UK and US.
Football Blog Project
Creation of independent football blog via WordPress publishing my own thoughts on the game.
Search Marketing Account Manager
Ensuring the full management, growth and retention of client portfolio.
Search Marketing Key Account Manager
Promotion of the previous role to handling larger clients and associated budgets.
Employee of the Quarter
Click Consult Employee of the Quarter.
Liverpool FC Podcast
Co-created a Liverpool FC fans podcast accessible via Spotify and other streaming platforms.